Pew reports that 29% of adults now own at least one tablet or e-book device. That number jumped from 18% in December 2011. The increase following the holidays was especially dramatic considering that tablet and e-reader ownership hovered around 10% without noticeable increase between mid-2011 and December, and only saw a measured increase after December.
31% of college educated adults own a tablet; 30% of college educated adults own an e-reader.
Tablet owners skew younger, while e-reader owners are more likely to be older.