Fashion/Beauty
Scented Paper Ads More Engaging Than Average Magazine Ads

In addition to the other metrics of success, the read rate among scented ads was higher than the read rate on all ads.

48% of those who noted the scented ads read most of it, compared to 42% of those who noted all ads.

88% of those who noted the scented ads read any of it, compared to 82% of those who noted all ads.

Clean & Clear's Morning Burst Body Wash scented ad in the April 2011 issue of Teen Vogue had 68% of readers note it, and 21% went on to try the scented paper. The ad had the fifth highest try rate of all scented ads tested between January and April.

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