Retail/Shopping/Commerce
The Journey to Purchase for Consumer Electronics

36% of shoppers purchased consumer electronics in the past three months. On average, they spent $343 per product.

Male and female consumers behaved differently throughout the journey, and particularly in the Exploration and Engagement stages, where men showed a preference for online interactions, while women preferred to speak with a representative.

Please contact Phil Paparella (Philip_Paparella@condenast.com) if you would like the full report.

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