Communication
Brand Engagement on Pinterest Driven By Consumers, not Brands

Here are the findings for the automotive and electronics categories:

Automotive:
• Top 10 unbranded keywords (in order from 1-10): new, car, sedan, vehicle, convertible, concept, edition, coupe, build, interior
• Optimal pinning day: Friday
• Optimal pinning time: 12pm/Noon EST

Electronics:
• Top 10 unbranded keywords (in order from 1-10): store, sleep, wireless, how, use, activity, tracks, love, best, better
• Optimal pinning day: Monday
• Optimal pinning time: 10pm EST



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