Culture
Post-Recession, Americans’ Cautious Views on Spending Translates to Lifestyle Changes

Compared to 2011, in 2012 Americans mentioned they spent more on necessities like in-home food, clothing, technology, healthcare and household care than other "nice to haves."

Compared to the past, over one in three (36%) say they cook/bake more often from scratch, one in three (31%) entertain at home more often instead of going out, and 27% complete DIY projects instead of hiring a professional.

While these activities were likely prompted by the recession, their staying power demonstrates how consumer sentiment has changed due to the recession.

An inward focus on the family, home, and self appears to be a resulting focus of the recession.



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